Our Strategic Aims

world-sight-day-3

The 2026-2028 Strategic Plan

The 2026-2028 Strategic Plan was developed through the collaborative efforts of the SJEHG’s Board of Trustees, the senior management team, and staff.

Over the coming years, we will expand and strengthen our services across the Holy Land so that more people than ever can access high-quality, sight-saving eye care.

You can read our full Strategy here.

our values

Our work is centred around our CARE values:

mdi_heart-2

compassion

Providing eye care with empathy and willingness to promote wellbeing

vector-3

accountability

Accepting responsibility for continuous performance and improvement, embracing change and seeking new opportunities to serve

vector-4

respect

Honouring the dignity of each person

vector-5

excellence

Providing exceptionally high-quality eye care

OUR STRATEGIC AIMS

Our strategy outlines how we will continue our mission through six strategic aims:

vector-5

Services

Provide eye care which is of the highest quality, accessible and patient centred

vector-6

CLINICAL DEVELOPMENT

Lead ophthalmic education, research, and innovation

group-2553

PEOPLE & STAFF

Become the employer of choice in our community

material-symbols_leaderboard

TECHNOLOGY & DATA

Integrate secure technology and data governance with all core aspects of the Group’s clinical work

vector-4

GOOD GOVERNANCE & PARTNERSHIP

Ensure the Group’s good governance and strengthen partnerships, communications, and marketing locally and worldwide

ri_plant-fill

FINANCES

Ensure financially sustainable services

customer-service-3

GAZA

Reestablish full services in Gaza

YOUR SUPPORT IS VITAL